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  "path": "/hermes-the-new-kurfurstendamm-boutique/",
  "publishedAt": "2026-05-23T08:00:17.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "fashion",
    "Flagship",
    "Gennaro Costanzo",
    "Hermes",
    "interior design",
    "Jean-Luc Mylayne",
    "Kurfürstendamm",
    "luxury",
    "RDAI",
    "RDAI Architecture",
    "retail",
    "Zora Mann",
    "Read more »",
    "hermès | the new kurfürstendamm boutique",
    "Schön! Magazine"
  ],
  "textContent": "Walking down the stone-heavy pavement of Kurfürstendamm feels entirely different now that a massive blast of amber light is bleeding onto the concrete from behind delicate, geometric window screens. Reopening the expanded flagship doors, Hermès has completely transformed its historic Wilhelminian-era home to compress all sixteen of its artisan departments under one highly modernised roof. The building has occupied the site since the 1890s, but the interior setup has been upgraded to be in conversation with the German capital. Longtime architectural partners RDAI masterminded the internal layout, favouring warm ochre tones, graphic tiling and entirely unexpected raw textures. Panels constructed from leftover leather scraps sourced straight from the house’s French ateliers line the walls, adding a clever layer of craft that honours circular design. Original ceiling stuccoes remain fully exposed throughout the rooms, letting the building’s rough history interact directly with the modern architecture. Stepping over the signature Faubourg mosaic flooring and sand-hued Ex-Libris crest at the threshold leads straight into a sunny silk department, flanked by a shoe salon on the right and fragrance, beauty and fashion jewellery on the left. Moving straight ahead reveals the home and equestrian collections beneath a massive, pixelated glass dome that floods the... Read more »\n\nThe post hermès | the new kurfürstendamm boutique appeared first on Schön! Magazine.",
  "title": "hermès | the new kurfürstendamm boutique"
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