purpose on the red carpet

The USC President Jessica Chaijaya is proving that influence and impact can share the same stage. At the 79th Cannes Film Festival, the red carpet is as long and luminous as ever. But for Jessica Chaijaya, walking it was never the point. The Indonesian-born, Dublin-based president of the United Society Council arrived at this year’s edition with a delegation of philanthropists from Indonesia, Australia, and China. The purpose was not to be seen, but to be heard. Their mission: to support the first TIME Charity Gala during the festival and to amplify a cause that, for Chaijaya, is deeply personal. The cause is No More Plastic, an initiative campaigning against the ocean pollution crisis that is devastating marine ecosystems worldwide. For someone who grew up in Indonesia, a nation of more than seventeen thousand islands, its identity inseparable from the sea. This is not abstract advocacy: it is a homecoming of sorts, using one of the world’s most visible stages to speak for a landscape she carries within her. USC, the organisation Chaijaya leads, operates at the intersection of cultural diplomacy, philanthropy, and international leadership. Over several years, she has built a network spanning Cannes, Monaco, Paris, London, and Davos,... Read more » The post purpose on the red carpet appeared first on Schön! Magazine.