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  "path": "/louis-vuitton-the-new-color-blossom-watch-collection/",
  "publishedAt": "2026-05-18T07:00:48.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "accessories",
    "Ana de Armas",
    "Color Blossom",
    "Color Blossom Watch",
    "fashion",
    "fine jewellery",
    "Gennaro Costanzo",
    "high jewellery",
    "La Fabrique du Temps",
    "Louis Vuitton",
    "luxury",
    "Matthieu Hegi",
    "Monogram Flower",
    "Watchmaking",
    "womenswear",
    "Read more »",
    "louis vuitton | the new color blossom watch collection",
    "Schön! Magazine"
  ],
  "textContent": "Louis Vuitton’s four-petal monogram flower has travelled from historical canvas trunks to gold tennis bracelets since Georges Vuitton first sketched it in 1896, but it has never been tasked with actually keeping time. As part of its 130th anniversary celebrations, the Maison is globally debuting the ‘Louis Vuitton Color Blossom Watch’ collection, marking a major expansion as the first time-telling accessory to cross into the house’s decade-old fine jewellery universe. Fronting the campaign imagery is brand ambassador Ana de Armas, captured by Inez & Vinoodh, projecting a relaxed femininity that frames these new timepieces as items meant for casual wrist-stacking. This latest watch lineup possesses a similar energy to the core ‘Color Blossom fine jewellery’ line, layering the floral dials alongside familiar pendants and long necklaces. Signature everyday staples – ranging from delicate pink gold chains to toggle-clasped bracelets – carve out their identity through double-sided carvings of malachite, carnelian and pink mother-of-pearl. “We wished to reinterpret an iconic jewellery collection, presenting a women’s timepiece with a jewellery spirit,” says Matthieu Hegi, artistic director at La Fabrique du Temps Louis Vuitton. “With the mother-of-pearl or hardstone dials, or a diamond-set case, there is also an inherently precious essence, which perfectly... Read more »\n\nThe post louis vuitton | the new color blossom watch collection appeared first on Schön! Magazine.",
  "title": "louis vuitton | the new color blossom watch collection"
}