oakley | the new players collection with jaylen brown & kylian mbappé

The pre-game tunnel has become the most competitive runway in fashion, which explains why everyone has been fixated on Oakley’s latest update on its ‘Players Collection.’ Handing over the design keys to Boston Celtics forward Jaylen Brown and Real Madrid striker Kylian Mbappé, the California optics giant is moving entirely past the lazy industry habit of token logo-stamping. The ‘Players Collection’ is an ongoing initiative that originally launched in 2023 to let elite athletes treat performance gear as a blank canvas for their personal style. We have seen various iterations of this design ethos over the last few seasons – from Patrick Mahomes putting his stamp on the futuristic, angular BXTR frames to Lamar Jackson and Justin Jefferson leaning into heavy wraps. Mbappé himself previously experimented with retro-inspired shapes like the round, lifestyle-led HSTN silhouette and the side-shielded Latch Panel. Moving away from those earlier lifestyle-only experiments, this new drop represents a massive escalation in ambition, marking the first time the brand has engineered a full head-to-toe clothing line alongside an athlete. Brown’s fashion input completely rejects typical, high-visibility training mesh in favour of a monochromatic, earthy cocoa brown palette. Built to handle the unpredictable transition between urban environments and... Read more » The post oakley | the new players collection with jaylen brown & kylian mbappé appeared first on Schön! Magazine.