cupra | the new cupra raval

Cupra has officially ignited its next era of electric performance, orchestrating a coordinated, multi-city world premiere to launch the highly anticipated ‘Cupra Raval.’ The Spanish brand took directly to the streets to reveal its first 100% electric urban vehicle, carrying out a synchronised cultural takeover across twelve major European cities, anchored by a massive institutional event and public concert in the heart of Barcelona. The launch event serves as a literal homecoming for the brand, whose headquarters and production line at Martorell have been designated as the epicentre for the Volkswagen Group’s future urban electric vehicle push. To mark the vehicle’s debut, Cupra transformed its iconic central venue into the ‘Casa Cupra Raval,’ celebrating the vibrant, non-conformist spirit of the Barcelona neighbourhood that gave the car its name. The street-level reveal in late April culminated in a public concert at Plaça Catalunya headlined by Nathy Peluso, while simultaneous musical events fired up across Europe – featuring Disiz in Paris, Kim Petras in Berlin, Chase & Status and Lancey Foux in Manchester, and Mahmood in Milan. Now, the brand is maintaining that momentum in Spain, displaying the physical production models to the public for the first time as part of an... Read more » The post cupra | the new cupra raval appeared first on Schön! Magazine.