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dior | the cruise 2027 collection

Home | Schön! Magazine [Unofficial] May 15, 2026
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Jonathan Anderson is unstoppable. Nearly a year has gone by since his landmark appointment as sole Creative Director across womenswear, menswear and haute couture at Dior, and he has already produced a staggering volume of collections. He must’ve discovered a secret twenty-fifth hour in the day at this point. Turning out collection after collection with a velocity that birthed the internet’s favourite meme of him smoking look-at-my-life cigarettes by the Seine, he seems entirely unbothered by the sheer exhaustion of it all. Rather than taking a well-earned nap, his latest trick involved landing on Wilshire Boulevard to pull off Dior Cruise 2027. Not a surprising setting, really – Anderson has been referencing cinema any chance he could, much like how previous design eras used the iconic Dior Book Tote as a literal canvas for literary and artistic commentary. Every detail of this West Coast takeover screamed ‘silver screen’: down to the show notes formatted entirely as a Hollywood film script, the collection represents a deeply cinematic, meta-textual takeover of the Los Angeles County Museum of Art (LACMA). The front row mirrored the theatricality of the runway, packing a heavy VIP lineup of directors and actors into an illusion of... Read more » The post dior | the cruise 2027 collection appeared first on Schön! Magazine.

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