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  "path": "/ray-ban-house-a-new-cultural-destination-in-new-york/",
  "publishedAt": "2026-05-11T11:00:56.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "A$AP Rocky",
    "Chef Pasquale Cozzolino",
    "Daniela Lalita",
    "eyewear",
    "fashion",
    "Gennaro Costanzo",
    "Jennie Kim",
    "luxury",
    "Met Gala",
    "New York",
    "Oscar and the Wolf",
    "Ray-Ban",
    "Ray-Ban House",
    "soho",
    "sunglasses",
    "Wayfarer Puffer",
    "Read more »",
    "ray-ban house | a new cultural destination in new york",
    "Schön! Magazine"
  ],
  "textContent": "Ray-Ban has officially stepped into a new era of experiential retail with the opening of Ray-Ban House in Soho. Far from a traditional store, the two-storey townhouse at the corner of Prince and Lafayette is a culture-first sanctuary designed to merge the brand’s heritage with the high-velocity pulse of New York. This debut follows the landmark announcement of Jennie as the new global ambassador, fronting a campaign that unifies classic eyewear and the brand’s tech-forward Meta line. The house officially opened on 4 May with an exclusive Met Gala after-party, doubling as a celebration for Jennie’s new role. The night featured an immersive atmosphere defined by deep red floors and mirrored ceilings, echoing the aesthetic of Jennie’s debut campaign – where red tones nod to her stage name, Jennie Ruby Jane. Oscar and the Wolf kicked off the live performances, followed by a set from Daniela Lalita. Later on, Jennie moved through the space and eventually joined the DJ booth alongside Lalita and Angelica Ballesteros. Inside, the house functions as a living archive where iconic frames sit alongside experimental silhouettes from Ray-Ban Studios. The experience peaks upstairs in a hidden VIP room behind a concealed entrance. Here, the focus shifts to... Read more »\n\nThe post ray-ban house | a new cultural destination in new york appeared first on Schön! Magazine.",
  "title": "ray-ban house | a new cultural destination in new york"
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