db ramverk alu | the new icon of aluminium luggage

When Erling Haaland is involved, the word ‘icon’ usually refers to a record-breaking hat-trick or a physics-defying leap into the Manchester City history books. But today, Db is lending his status to something a little more literal – and significantly more industrial. This week, the Scandinavian travel brand is officially pulling the curtain back on the Ramverk™ Alu, a next-generation aluminium luggage line that expands on the brand’s award-winning Pro framework. Every component here has been built from scratch to endure the chaos of international transit without sacrificing the minimalist aesthetic that first made the brand a favourite among the surf and ski communities. For those who followed Db since its early days as ‘Douchebags’ (the brand’s polarising original name), this launch represents a coming-of-age. The company has moved from the irreverent outlier of the ski world to a B Corp-certified design house backed by LVMH Luxury Ventures. The Ramverk™ Alu is their attempt to disrupt the aluminium hardcase market – a space traditionally dominated by heritage German brands – by rejecting “off-the-shelf” parts in favour of custom-moulded wheel housings and edge frames. Haaland, who stars in the campaign, joined the brand as a strategic partner in June 2025... Read more » The post db ramverk alu | the new icon of aluminium luggage appeared first on Schön! Magazine.