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  "path": "/maison-crivelli-musc-nurasana/",
  "publishedAt": "2026-05-06T15:00:01.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "beauty",
    "wellness.",
    "Extrait De Parfum",
    "Fragrance",
    "Gaël Montero",
    "Gennaro Costanzo",
    "Lukasz Pukowiec",
    "Luxury Fragrance",
    "Maison Crivelli",
    "Musc Nurāsana",
    "Olfactory Escapes",
    "perfume",
    "Perfumery",
    "scent",
    "Thibaud Crivelli",
    "Read more »",
    "maison crivelli | musc nurāsana",
    "Schön! Magazine"
  ],
  "textContent": "We’re so used to seeing most fragrance houses treating musk as a polite finish – the olfactory equivalent of a well-pressed white shirt. Maison Crivelli, however, has never been interested in the predictable. Since its founding in 2018, the Paris-based house has built a reputation for olfactory shocks, where Thibaud Crivelli translates his own chaotic, vivid memories into scents that capture both the intellect and the gut. Now, the brand is pivoting its gaze towards one of the most intimate ingredients in a perfumer’s kit, launching ‘Musc Nurāsana’ as the first milestone in a new sub-collection of the ‘Olfactory Escapes’ series. The Olfactory Escapes concept is a deliberate deep dive into a single emblematic material. Following a successful run with oud, Crivelli is now focusing on the “infinite world” of musk, but he isn’t looking for the powdery, clean skin scents that have dominated the market for decades. Instead, he wanted to capture the physical sensation of vitality. The spark for Musc Nurāsana wasn’t a laboratory discovery, but a 6:26 a.m. yoga session on a coral-hued terrace. “This moment of quiet awakening, when the body stirs before the world fully comes to life, became the emotional starting point for the... Read more »\n\nThe post maison crivelli | musc nurāsana appeared first on Schön! Magazine.",
  "title": "maison crivelli | musc nurāsana"
}