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  "path": "/the-coach-charm-playground-at-selfridges/",
  "publishedAt": "2026-05-02T17:20:42.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
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    "the coach charm playground at selfridges",
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  "textContent": "A playful reverie unfolds in the heart of London as Coach celebrates the opening of “The Coach Charm Playground,” an enchanting pop-up conceived in collaboration with the storied Selfridges at its iconic Corner Shop. Taking residence from 27 April to 23 May 2026, the immersive installation marks a defining local milestone — one that reaffirms Coach’s devotion to crafting transportive, joy-infused experiences that blur the lines between retail and fantasy. “Partnering with Selfridge’s Corner Shop is a key landmark for Coach as we continue to explore new and exciting ways to authentically engage with our UK community and strengthen our presence within the EMEA market,” says Matteo De Bortoli Albricci, senior vice-president and general manager, EMEA at Coach. “With self-expression and community at the heart of our global Spring 2026 campaign, collaborating with Selfridges on this localized activation allowed us to create a unique shopping experience within one of London’s most iconic retail locations with the aim of redefining the retail journey for the end consumer. As part of an exciting strategy of continued expansion within the region, this activation allows us to bring Coach’s heritage to life in an immersive community-focused way, placing our customers and icons at the... Read more »\n\nThe post the coach charm playground at selfridges appeared first on Schön! Magazine.",
  "title": "the coach charm playground at selfridges"
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