chanel cruise 2026/27 | sous le salon la plage

Chanel is officially the hottest brand on the planet right now – at least according to the Q1 2026 Lyst Index, which dropped just in time to give Matthieu Blazy’s debut Cruise 2026/27 collection a victory lap before it even hit the runway. The timing couldn’t have been better for a show that felt like a homecoming, given the historic location. Staged on the Basque coast in Biarritz – the site of Gabrielle Chanel’s first couture shop in 1915 – the presentation, titled ‘Sous le salon la plage,’ plunged straight into the deep end. Blazy took the concept of finding the beach beneath the salon and ran with it, dragging the entire front row – including a backless gown-wearing Nicole Kidman, A$AP Rocky (clutching a bag adorned with miniature Mary Janes) and Tilda Swinton – out of their comfort zones and into the surf. Look one wasted no time, tackling the famous 1926 ‘little black dress’ head-on. Reverting to the original archival sketch, Blazy stripped away the large back bow and cleverly reconstructed it as a clutch. He dubbed it the ultimate “revenge dress,” a garment that once made high-society women covet the functional uniforms of shopgirls. That utilitarian... Read more » The post chanel cruise 2026/27 | sous le salon la plage appeared first on Schön! Magazine.