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  "path": "/chanel-cruise-2026-early-look/",
  "publishedAt": "2026-04-27T16:00:08.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Chanel",
    "Chanel Cruise 2026",
    "fashion",
    "Gabrielle Chanel",
    "Julien Martinez Leclerc",
    "Kirill Sokołowski",
    "Matthieu Blazy",
    "Noor Khan",
    "womenswear",
    "chanel cruise 2026 | early look",
    "Schön! Magazine"
  ],
  "textContent": "If the latest teasers are anything to go by, tomorrow’s Chanel Cruise 2026/27 show is trading the runway for the reef. For his first-ever Cruise collection at the helm of the Maison, Matthieu Blazy is taking Chanel back to its coastal cradle: Biarritz, the surf-battered town on the Bay of Biscay where Gabrielle ‘Coco’ Chanel opened her first couture house in 1915. The show sneak peek has already set a surreal, aquatic tone. A black-and-white campaign film directed by Julien Martinez Leclerc features model Noor Khan and dancer Kirill Sokołowski in a cinematic sequence that ends with a literal splash – a character transforming into a mermaid and diving into the ocean. Coco herself found a poetic freedom by the Atlantic which has inspired the sporty, corset-free silhouettes that defined her early career. The event marks a symbolic return to the Villa de Larralde, where Chanel’s sportswear revolution began over a century ago. But under Blazy’s direction, we can definitely expect less archival piece and more avant-garde, almost mythological, siren. Watch the show tomorrow on Chanel.com at 6:30 PM CET. photography. courtesy of Julien Martinez Leclerc for Chanel words. Gennaro Costanzo\n\nThe post chanel cruise 2026 | early look appeared first on Schön! Magazine.",
  "title": "chanel cruise 2026 | early look"
}