moncler | the puffy summer 2026 campaign

Soft, air-filled shapes drift through the city heat as Moncler reimagines its cold-weather history for the height of summer. ‘Puffy Summer’ 2026 takes the signature volume the brand built its name on and strips away the weight, turning heavy down jackets into feather-light layers that catch the breeze. Campaign star Jamie Dornan swaps the intensity of his famous dramatic roles in films like ‘Belfast’ and ‘The Fall’ for a far more buoyant mood, appearing alongside a series of neon, inflatable sea creatures that resemble oversized bath toys. “You still get that sense of warmth and puffiness, just in a lighter, more relaxed way. The whole campaign has this real sense of joy and playfulness,” says Dornan. Andy Hillman’s set design includes seahorses, crabs and dolphins that perfectly match the palette of the clothes. Women’s silhouettes arrive in pastel pink, forest green and orange, using classic patterns like gingham and tropical florals to anchor the look. Outer layers feature square mesh pockets and lace-up waists, while mid-layers stick to washed-nylon shells and parkas. Small details like pussy-bow playsuits and orchid-inspired quilting turn sporty garments into something whimsical. Base layers balance the outerwear with striped polo shirts and breezy dresses made for... Read more » The post moncler | the puffy summer 2026 campaign appeared first on Schön! Magazine.