h&m x stella mccartney | the 20th anniversary collection

Taking a stud gun to a plain white tee hours before the Met Gala might sound like a recipe for disaster, but for Stella McCartney, it resulted in an era-defining moment that still resonates today. Twenty years have passed since her first landmark partnership with H&M, a milestone that now brings the duo back together for a second round of wardrobe-altering designs. “I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favourites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined,” McCartney says. In a recent conversation with Ann-Sofie Johansson, creative advisor and Head of Design Womenswear at H&M, McCartney reflected on her journey from a rule-breaking newcomer to a knighted pillar of the industry. Success during her career often arrived at a pace so fast that the British designer rarely allowed herself to process the magnitude of her achievements. It took advice from Oprah Winfrey to change that perspective, encouraging the designer to let the accolades land properly during a conversation before McCartney received France’s highest order from President Macron. Johansson views this reunion... Read more » The post h&m x stella mccartney | the 20th anniversary collection appeared first on Schön! Magazine.