jennie x ray-ban meta | the show your true self campaign

Most of us know Jennie can shift the internet with a single post, but her latest collaboration feels entirely next-level. Following her standout roles in music and film, the Blackpink icon has now stepped into a fresh chapter as the global face of Ray-Ban and Ray-Ban Meta. Saturated red backdrops pay homage to the Jennie Ruby Jane persona, while cool blue tones define the Meta-focused imagery of the accompanying campaign. “I am really happy to be partnering with Ray-Ban; it felt natural from the beginning,” Jennie says. “To me, confidence is not loud; it comes from feeling comfortable with yourself and expressing who you are in an understated way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood.” The collection encourages everyone to ‘Show Your True Self,’ a mantra that aligns with the launch of the Ray-Ban Meta Blayzer Optics. These smart glasses offer a much sleeker, lighter frame designed for all-day wear. Significant upgrades like an eight-hour battery life and an enhanced camera allow for capturing content hands-free, while flexible hinges cater to different face shapes. Wearable tech finally looks... Read more » The post jennie x ray-ban meta | the show your true self campaign appeared first on Schön! Magazine.