saint laurent | tangerine temptation

Anthony Vaccarello’s tenure at Saint Laurent continues to deliver a stream of glamorous, unapologetic fashion. Ahead of the new season, the creative director has unveiled ‘Tangerine Temptation,’ a campaign that transports the French Maison into a highly saturated cinematic universe. British photographer and filmmaker Nadia Lee Cohen steps behind the lens to capture the mood, constructing a visual narrative that highlights the innovation of the latest collection. Hailey Bieber acts as the protagonist in a suburban vignette that feels more like an indie film set than a traditional photoshoot. While her husband Justin headlines Coachella, Hailey remains the ultimate muse for Vaccarello, who chooses the heat of a California-inspired setting as the backdrop for the campaign. Models Lina Zhang and Jake Hodder inhabit the same vivid world, contributing to a narrative that feels both surreal and deeply relevant to the current cultural climate. Recycled nylon emerges as the unexpected star of the wardrobe via the Cassandre windbreaker in a striking Vert Prairie green. Half-snap stand collars and drop shoulders provide a relaxed silhouette suited for a high-profile traveller, while the embroidered chest logo maintains the heritage of the house. Patent leather P.A.R.I.S. slingback pumps add a layer of sophistication... Read more » The post saint laurent | tangerine temptation appeared first on Schön! Magazine.