soho home | first showroom opens in berlin

Stealing the ashtrays from a luxury hotel is a time-honoured tradition, but trying to smuggle an entire velvet sofa out of a private members’ club presents a much greater logistical challenge. Fortunately, anyone who has ever sat in a Soho House and wondered how to replicate that exact mood in their own living room no longer needs to resort to petty theft. Taking the celebrated aesthetic of its global outposts and making it widely accessible, Soho Home is officially expanding into Germany for the first time. From the 20th of March 2026, the entire collection of furniture, lighting and textiles has become available to order nationwide via their digital platform, while the very first physical showroom opens its doors at Soho House Berlin. Situated right on Torstraße, the new studio occupies a familiar neighbourhood spot that perfectly bridges the gap between exclusivity and community access. Speaking with Schön!, Matthew McQuade, Managing Director of Soho Home, notes that the country has been a priority for quite some time. “Soho House Berlin opened 16 years ago and since then we’ve been building a loyal community of creatives in the city, many of whom are embedded in the local design and interiors,” he... Read more » The post soho home | first showroom opens in berlin appeared first on Schön! Magazine.