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  "path": "/nike-the-berlin-flagship-reopening-nikeskims-debut/",
  "publishedAt": "2026-04-02T15:00:07.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Air Max 1000 Zellerfeld",
    "Berlin Braves",
    "Eliud Kipchoge",
    "Gennaro Costanzo",
    "Jersey By You",
    "Mario Götze",
    "Nike",
    "Nike Berlin Store",
    "Nike By You",
    "Nike Sport Research Lab",
    "NikeSKIMS",
    "NSRL FORM lab",
    "sportswear",
    "Stephanie Strike",
    "Zellerfeld",
    "Read more »",
    "nike | the berlin flagship reopening & nikeskims debut",
    "Schön! Magazine"
  ],
  "textContent": "Berlin’s Ku’damm recently welcomed a major evolution as Nike unveiled its redesigned flagship, a sprawling 1,475-square-metre environment dedicated to the intersection of sport and city life. Curated across multiple levels at Tauentzienstraße 9-12, the space brings together the primary pillars of the brand, including Jordan, ACG and specialised running and football sections. Germany marks a significant milestone with the physical debut of the highly-requested NikeSKIMS collection, providing a first opportunity for visitors to experience the range in person. Customisation services such as ‘Nike By You’ and ‘Jersey By You’ offer ways to turn standard gear into a personal expression of identity through bespoke names and numbers. “The Nike Berlin Store is conceived as a local hub that brings communities together and celebrates sport as well as sport culture,” says Stephanie Strike, Vice President of Nike Direct EMEA. History lines the walls, featuring iconic items like the Nike Magista Obra worn by Mario Götze during the 2014 World Cup win and the race shoes used by Eliud Kipchoge during his record-breaking runs. Malaika Mihambo’s gold-medal spikes from Tokyo also occupy a place of honour within the store. Sustainability serves as a foundation for the design, with the location aiming for LEED... Read more »\n\nThe post nike | the berlin flagship reopening & nikeskims debut appeared first on Schön! Magazine.",
  "title": "nike | the berlin flagship reopening & nikeskims debut"
}