{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreia3d7ebncd6xzi5sqqkalyfm7q72xu2bux5rhst3d3ezufbmnlxny",
    "uri": "at://did:plc:ywyy2zmryloiy2atgislgwh4/app.bsky.feed.post/3mij6fywawqa2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibjk6bhrhkq2j3ijbtfd7oe6w3jgpbxroqcxehdr7b7hq6wqfc5ty"
    },
    "mimeType": "image/jpeg",
    "size": 363531
  },
  "path": "/mulberry-the-rooted-in-craft-campaign/",
  "publishedAt": "2026-04-02T09:00:24.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Back to the Mulberry Spirit",
    "campaign",
    "craftsmanship",
    "fashion",
    "Gennaro Costanzo",
    "Kate Phelan",
    "luxury",
    "Made to Last Manifesto",
    "Mulberry",
    "Rooted in Craft",
    "Tim Walker",
    "Read more »",
    "mulberry | the rooted in craft campaign",
    "Schön! Magazine"
  ],
  "textContent": "Somerset rarely gets the credit it deserves as a hub of luxury fashion. Mulberry wants to change that narrative by turning the cameras towards the people who actually make the bags. This April brings the official launch of the ‘Rooted in Craft’ campaign, offering a bright reminder that traditional craftsmanship still has a very valid place in a fast-paced industry. Concluding the ‘Back to the Mulberry Spirit’ trilogy, the British brand heads straight to the factory floor at The Rookery. Tim Walker stepped in to capture seven craftspeople surrounded by the tools of their trade, occasionally perching them atop a pile of floral armchairs for good measure. On one side, apprentice Roisin Brewerton is seen prepping her crafting station while a sweet Julie Palmer is in the process of repairing a woven Roxanne. Team lead Andrew McKenna oversees the operations, followed by Ethan Harris and Yuwari Antoniou who respectively look after the inking and stitching of the bags. Accompanying the still portraits are eight candid videos where the artisans chat about their lives and their long relationships with the label. Kate Phelan took charge of the styling, ensuring the visual focus remains squarely on the connection between maker and... Read more »\n\nThe post mulberry | the rooted in craft campaign appeared first on Schön! Magazine.",
  "title": "mulberry | the rooted in craft campaign"
}