a.w.a.k.e. mode ss26 | women running the world

Natalia Alaverdian thinks women run everything (she wouldn’t be wrong), so she put literal globes front and centre on her clothes. For the A.W.A.K.E. Mode Spring/Summer 2026 collection, ‘Women Running the World,’ she turns the heavy idea of being a life-giver into a bit of a joke with planetary prints and round motifs. Nothing about the brand feels like it’s trying too hard to be perfect. Instead, Alaverdian embraces a sense of mischief that keeps the fashion world from getting too boring. Photographed by Alaverdian herself in a lived-in Parisian flat, the campaign features a random corgi and scattered art to keep things feeling human and slightly messy. There’s also greenery as a backdrop, clashing with the more geometrical forms of garments like the High Neck Pencil Dress and the statuesque Bib-Front Maxi dress. London-based since 2012, the label started when the former fashion editor decided to turn her daydreams into a wardrobe. Almost looking like a character from an old movie, every piece often mixes structured Japanese silhouettes with a weirdly charming animal influence. Striped polos and white mini dresses look like art objects, but they still work for a normal day. Tailoring and corsetry live together in a... Read more » The post a.w.a.k.e. mode ss26 | women running the world appeared first on Schön! Magazine.