{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibee44rotj3y4kuj4vcjq2sly6l5kjkiimmuicp5od5cnk3athp44",
    "uri": "at://did:plc:ywyy2zmryloiy2atgislgwh4/app.bsky.feed.post/3miebckyfob52"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreigweiabjze2fzcs3bmjyvgjqskbzhqo7pef53r3efodxyvsyemr6i"
    },
    "mimeType": "image/jpeg",
    "size": 310775
  },
  "path": "/aquazzura-the-ss26-campaign/",
  "publishedAt": "2026-03-31T08:00:18.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Aquazzura",
    "Desiree Mattsson",
    "Edgardo Osorio",
    "eyewear",
    "fashion",
    "footwear",
    "Gennaro Costanzo",
    "luxury",
    "Madisin Rian",
    "Spring/Summer 2026",
    "sunglasses",
    "womenswear",
    "Read more »",
    "aquazzura | the ss26 campaign",
    "Schön! Magazine"
  ],
  "textContent": "Sand and stiletto heels rarely get along, but Edgardo Osorio has always enjoyed a bit of a challenge. The mind behind Aquazzura recently packed up his finest Italian leathers and headed for the Red Sea to prove that luxury thrives even in the most extreme corners of the globe. Since launching in Florence in 2011, the brand has built its reputation on the concept of ‘alegria.’ This translates to a sort of uninhibited happiness that shows up in every pair of shoes, regardless of whether they are destined for a yacht or a sandy dune. The creative director believes that fashion should lift the mood, a theory currently being tested as the brand opens its second boutique in Doha alongside existing spots in Riyadh and Dubai. Desiree Mattsson took the lead behind the lens for the Spring/Summer 2026 campaign, casting Madisin Rian as a modern nomad navigating two very different landscapes. Being the first fashion house to ever gain access to these locations makes the visuals feel like a genuine discovery. They started at Shebara, a resort that looks like a futuristic mirage floating above the water with reflective stainless-steel orbs that appear as a string of pearls rising... Read more »\n\nThe post aquazzura | the ss26 campaign appeared first on Schön! Magazine.",
  "title": "aquazzura | the ss26 campaign"
}