tommy hilfiger names travis kelce new global brand ambassador

Tommy Hilfiger is bringing a bit of American sporting royalty into the fold by naming Travis Kelce as its latest global brand ambassador. Known for his legendary performances on the pitch and his headline-grabbing style during stadium arrivals, the three-time Super Bowl champion is taking on a creative role that goes beyond being a face for the brand. This partnership will see him co-designing menswear and accessories, bringing a fresh perspective to the classic preppy look that the label has championed for decades. “Travis Kelce is one of the most magnetic figures in sport and culture today,” Hilfiger says. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.” The connection between the athlete and the designer goes back much further than this official announcement. As a teenager, Kelce frequently asked his mother to buy him the brand’s signature sailing gear jackets, showing an early appreciation for the aesthetic. Now, he gets to put his own spin on those timeless pieces for a global audience. “I’ve long admired Tommy Hilfiger as an iconic American brand,” Kelce explains. “Getting to work with Tommy and put my own... Read more » The post tommy hilfiger names travis kelce new global brand ambassador appeared first on Schön! Magazine.