essentiel antwerp | in consideration of clare

There is a compelling symmetry in watching a film about an actress navigating a carousel of identities while sitting among a group of people who, by nature, are doing the same every day. This is precisely the beautiful relatability of Essentiel Antwerp’s latest Spring campaign, a film titled Clare: To Be Considered. The Belgian brand’s spring experience begins on 19 March, at the Botanic Sanctuary, a serene backdrop for the trip’s opening chapters. Before the screening, guests are given curated pre-movie snack boxes – a thoughtful touch that sets the tone for the immersive brand environment later in the evening. Later, an international audience gathers at De Cinema in Antwerp for a premiere that feels more like a cinematic milestone than a traditional campaign launch. The Belgian brand, known for its playful maximalism and irreverent approach to style, has taken storytelling to cinematic heights – quite literally. Set against the sun-drenched backdrop of Los Angeles, the film follows actress Clare Gillies as she navigates multiple personas, each reflecting the collection’s exploration of identity and self-expression. The film itself is a meditation on multiplicity – Clare becomes many versions of herself, embodying the transformative power of fashion in a way that... Read more » The post essentiel antwerp | in consideration of clare appeared first on Schön! Magazine.