chanel 25 | the handbag campaign with margot robbie & kylie minogue

Michel Gondry is back at it again, turning the streets of Paris into a literal glitch in the matrix for the new Chanel 25 campaign. Twenty-five years after he sent Kylie Minogue on a never-ending loop through the city in the ‘Come Into My World’ video, he has recruited Margot Robbie to play every version of herself at once. It is a massive nod to 2002 pop culture, featuring a cheeky cameo from Minogue herself as she crosses paths with Robbie in a Parisian neighbourhood. This project celebrates the Chanel 25, a hobo-inspired bag that feels built for anyone living their life in a series of open tabs. Robbie spends the film waltzing through the streets, dropping off dry cleaning and picking up baguettes while bumping into her own alter egos. Every version of her carries a different iteration of the bag, showing how the design works for a life of constant activity. Minogue makes her appearance in a pink sweater and jeans, a direct wink to her own legendary strut from two decades ago. She simply passes through the frame, linking two generations of Australian icons in a single moment. The design reinterprets the classic codes of... Read more » The post chanel 25 | the handbag campaign with margot robbie & kylie minogue appeared first on Schön! Magazine.