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  "path": "/ysl-beauty-sam-visser-loveshine-candy-glaze/",
  "publishedAt": "2026-03-22T18:00:31.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "beauty",
    "Kelsey Barnes",
    "Sam Visser",
    "YSL beauty",
    "YSL Loveshine Candy Glaze LoveNude",
    "Read more »",
    "a new take on the block party | an interview with YSL beauty’s sam visser",
    "Schön! Magazine"
  ],
  "textContent": "Gen Z isn’t killing nightlife. Instead, they’re remixing it: earlier starts, clearer minds, sharper intention. Still, the energy that usually vibrates through a late night hasn’t disappeared; it’s just shifted into daylight, into community, into something more culturally connected. In Madrid, YSL Beauty moved with that shift, launching its new Loveshine Candy Glaze LoveNude through the first in a global series of Block Parties, all beginning with a takeover of the iconic Café Comercial. Within hours, the historic café filled with creators, tastemakers, and a new generation of “cool kids,” from Aitana to Rina Lipa and Najwa Nimri, all defining what nightlife looks like now — gathering not for a late-night drop but for a 4 pm start that wrapped before midnight. If you’ve visited Spain before, you know that’s early by any standard. It’s proof that younger communities are gravitating toward experiences rooted in connection, cultural relevance and how a moment feels, not just how it looks online. The rise of daytime parties, coffee shop takeovers, and sober-curious events signals something bigger. It’s clear through YSL Beauty’s block party that events still matter, arguably more than ever. They’re just more immersive, more local, more real. The Block Party model... Read more »\n\nThe post a new take on the block party | an interview with YSL beauty’s sam visser appeared first on Schön! Magazine.",
  "title": "a new take on the block party | an interview with YSL beauty’s sam visser"
}