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  "path": "/prada-ss26-campaign-i-i-i-i-am/",
  "publishedAt": "2026-03-23T07:00:41.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Carey Mulligan",
    "Damson Idris",
    "digital art",
    "fashion",
    "Gennaro Costanzo",
    "Hunter Schafer",
    "John Glacier",
    "Jordan Wolfson",
    "Levon Hawke",
    "Liu Wen",
    "luxury",
    "Miuccia Prada",
    "Nicholas Hoult",
    "Oliver Hadlee Pearch",
    "Prada",
    "Raf Simons",
    "Spring/Summer 2026",
    "Read more »",
    "prada ss26 campaign | “i, i, i, i am…”",
    "Schön! Magazine"
  ],
  "textContent": "The current obsession with artificial intelligence across the creative industries feels undeniably exhausting. Prada offers a refreshing exception to this fatigue by deploying digital tools to genuinely elevate their latest project. The Italian house just unveiled a surprise second act for its Spring/Summer 2026 campaign, following the first dubbed ‘Image of an Image,’ where they explored the boundaries of reality and representation. Now, Miuccia Prada and Raf Simons have decided to hand over their visuals to the American artist Jordan Wolfson. He populated the frame with a cast of bizarre, digitally rendered creatures that look as though they wandered straight out of Maurice Sendak’s famous children’s book, ‘Where the Wild Things Are.’ These monsters are wonderfully odd, sporting matted feathers, oversized beaks and wide, unblinking eyes that create a delightfully surreal contrast against the seasonal tailoring. Wolfson is notoriously good at making audiences feel slightly unnerved. His career rests on intense, thought-provoking art spanning robotics, virtual reality, holography and animatronics. This collaboration marks his first return to video art since his 2017 piece ‘Riverboat Song.’ Prada notes that his intervention “opens ceaseless possibilities, multiplicities of identity and being, of what Prada can be, how it can be perceived, and... Read more »\n\nThe post prada ss26 campaign | “i, i, i, i am…” appeared first on Schön! Magazine.",
  "title": "prada ss26 campaign | “i, i, i, i am…”"
}