h&m launches h&m&redstage with giveon, absolutely and dhee

Fashion and music share a long and deeply entangled history. Wardrobes define musical eras just as much as musicians shape the way we dress. H&M seeks to capture that cultural overlap with a new music initiative called H&M&Redstage, a platform designed to explore how style and sound influence artistic identity. The project pairs established global acts with rising talent to create fresh renditions of major tracks. For its inaugural edition, the Swedish retailer tapped eight-time Grammy-nominated R&B singer Giveon to serve as the central creative force. Known for his unmistakable baritone vocals and deeply emotional songwriting on hits like ‘Heartbreak Anniversary’ and his collaboration with Drake on ‘Chicago Freestyle,’ the Long Beach native brings a heavy dose of soul to the proceedings. As the main curator, Giveon personally selected two emerging artists to reinterpret his songs through their own unique perspectives. The first is Absolutely, who spoke to Schön! just last year amid her debut singles release. Born Abby-Lynn Keen into a highly musical family, she is the sister of British pop star Raye and an equal experimental pop artist. For the H&M&Redstage project, Absolutely delivers a new take on Giveon’s 2020 hit song. “It is such an honour to offer... Read more » The post h&m launches h&m&redstage with giveon, absolutely and dhee appeared first on Schön! Magazine.