louis vuitton aw26 | super nature
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March 11, 2026
Who would have thought that in 2026 a Maison like Louis Vuitton would find its latest muse in the agricultural world? For the Autumn/Winter 2026 collection, Nicolas Ghesquière proves that nature is, in fact, the ultimate designer. Inside the Cour Carrée of the Musée du Louvre, production designer Jeremy Hindle (of ‘Severance’ fame) created a shifting neo-landscape that felt entirely out of this world. Between a high-tech lab and the rolling hills of founder Louis Vuitton’s native Jura Mountains, this scenography transformed the runway into a living pastoral painting, framing a collection that explores how our surroundings dictate what we wear. While this focus on the agrarian feels like a modern departure, Louis Vuitton has actually flirted with the pastoral across its long history. One of the most famous instances occurred during the Spring/Summer 2010 season, when Marc Jacobs transformed the runway into a rustic scene scattered with hay to evoke a bohemian, rural utility. That collection featured clogs, tassels and a ‘New Age traveller’ spirit that successfully merged high fashion with a grounded, earthy aesthetic. Even further back, the Maison’s archives reveal a deep-seated respect for nature through specialised heritage pieces like the 1910 Flower Trunk. The front... Read more »
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