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  "path": "/innovation-meets-style-asics-neotide-sneaker/",
  "publishedAt": "2026-03-10T07:05:56.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Arlette Schreurs",
    "Asics",
    "ASICS SportStyle",
    "HAGEL",
    "Hidetoshi Muraoka",
    "Mathieu Hagelaars",
    "Read more »",
    "innovation meets style | asics neotide sneaker",
    "Schön! Magazine"
  ],
  "textContent": "On the hunt for your perfect sneaker? Look no further than ASICS SportStyle’s newly released NEOTIDE™. Striking a balance between circular design and everyday movement, ASICS SportStyle partnered with Amsterdam-based design studio HAGEL to bring the shoe to life. The collaboration resulted in a sneaker that feels distinctly true to both brands: at once a classic running silhouette and something contemporary – even futuristic. Inspired by a landscape, the design curves to the shape of your foot, creating a cocoon-like feel while retaining the iconic form ASICS is known for. Beyond the silhouette, significant thought went into the shoe’s design process. A continuation of the NEOCURVE™ model, the NEOTIDE™ is made using ground materials sourced from old, defective, or unsold ASICS inventory, which is recycled and reproduced in Europe. The shoe is then designed by HAGEL in Amsterdam and manufactured in Portugal. Coinciding with the sneaker’s launch, the campaign titled ‘Some Shapes Just Grow on You’ follows the residents of “an extraordinary house on an ordinary street.” Among them are a young gardener and an old-fashioned neighbour who gradually grow on each other, prompting both to buy a plant – and their first pair of NEOTIDE™ sneakers. To celebrate the... Read more »\n\nThe post innovation meets style | asics neotide sneaker appeared first on Schön! Magazine.",
  "title": "innovation meets style | asics neotide sneaker"
}