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  "path": "/la-bruket-the-new-eau-de-parfum-collection-crafted-from-myth-and-nature/",
  "publishedAt": "2026-03-05T18:00:47.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Blixt",
    "Dísir",
    "Eau de Parfum",
    "Folklore",
    "fragrances",
    "Gennaro Costanzo",
    "Grégoire Balleydier",
    "Julius Bohlin",
    "L:a Bruket",
    "luxury",
    "Mats Johansson",
    "Monica Kylén",
    "Mylène Alran",
    "Natural Fragrance",
    "Övernatur",
    "Perfumes",
    "Read more »",
    "l:a bruket | the new eau de parfum collection crafted from myth and nature",
    "Schön! Magazine"
  ],
  "textContent": "Something changes in the Swedish air as autumn arrives, bringing a weight that feels like more than just a drop in temperature. The coastal winds around Varberg start to carry whispers of the old world, where the wilderness is a living, breathing force of nature. Monica Kylén and Mats Johansson, the founders of L:a Bruket, have always understood this primitive sensation. Founded in 2008, the Swedish brand grew from a functional need to protect the skin from the harsh elements of the West Coast – the salt, the wind and the biting cold. Before they became a global name in coastal skincare, Kylén was a ceramicist and that history of shaping clay by hand is what gave the brand its soul. They have spent nearly two decades perfecting sea salt scrubs and seaweed baths, but they are now moving into a more ethereal space. The duo has just launched a new fragrance collection that looks back towards the myths and elemental powers of their heritage. “Swedish folklore has always grown from our relationship with nature – its power, its unpredictability, its mystery,” says Johansson. He believes that the stories of spirits and unseen beings were once the only way to... Read more »\n\nThe post l:a bruket | the new eau de parfum collection crafted from myth and nature appeared first on Schön! Magazine.",
  "title": "l:a bruket | the new eau de parfum collection crafted from myth and nature"
}