gcds ss26 | what’s in my bag?

Most people associate the ‘What’s in My Bag?’ trend with a celebrity pulling an obscure crystal or a half-eaten snack from a designer tote in one of those Vogue interviews, but Giuliano Calza prefers to carry a decade of Italian subculture instead. GCDS reached its tenth anniversary this season by transforming a viral internet ritual into a sprawling shopping mall fantasy for Spring/Summer 2026. Calza described the collection as a way of “opening the bag that holds ten years of my world” to reveal the humour and iconic designs that built the house. He moved beyond the physical objects we carry, choosing instead to unpack “emotional baggage” as a narrative thread. The setting felt like a nostalgic trip to a neon-soaked arcade, handcrafted by Italian artisans to evoke a sense of longing for something new. Models began the show by climbing out of a gargantuan GCDS shopping bag, an image that immediately played with scale and redirected the focus to a fantastical, cartoonish reality. The first act functioned as a cinematic flashback to the brand’s early days. Academic silhouettes like varsity and track jackets appeared in acid pastel shades, paired with denim and pleated skirts. Glittered ‘Vaffanculo’ tees... Read more » The post gcds ss26 | what’s in my bag? appeared first on Schön! Magazine.