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  "path": "/coach-explore-your-story/",
  "publishedAt": "2026-02-27T15:36:18.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Coach",
    "Kelsey Barnes",
    "Read more »",
    "coach | explore your story",
    "Schön! Magazine"
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  "textContent": " During an era that is being defined by scrolls and swipes, Coach is asking us to pause and turn the page. For Spring 2026, the New York house unveils “Explore Your Story,” a campaign crafted with Gen Z voices across the globe. Spanning communities from the United States to China, the project reframes storytelling as both refuge and rebellion, representing a return to analog during an era of acceleration. “One of the clearest insights we heard from Gen Z globally is how central storytelling is to how they make sense of who they are — and who they’re becoming,” said Joon Silverstein, Coach Chief Marketing Officer. “In a world shaped by fragmentation, digital overload, and constant acceleration, many described books and long-form storytelling as a refuge — a way to slow down, reflect, and feel a sense of belonging. ‘Explore Your Story’ grew from that insight, and from our desire to show up alongside this generation as they find the confidence to write their own narratives.” At the center of the campaign is the iconic Tabby bag, now adorned with a new collection of fully readable miniature book charms. The adornments — twelve miniature, readable titles — were selected in... Read more »\n\nThe post coach | explore your story appeared first on Schön! Magazine.",
  "title": "coach | explore your story"
}