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fendi aw26 | less i, more us

Home | Schön! Magazine [Unofficial] February 26, 2026
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Maria Grazia Chiuri has officially arrived at Fendi. Her debut for Autumn/Winter 2026-27 is a bold departure from the recent past, yet it carries the warmth of a true homecoming for Italian sisterhood. The newly appointed Creative Director has stepped back into the Roman workshops where her career first gained momentum almost two decades ago. This return to Fendi feels like the closing of a circle for the woman who once helped shape the iconic Baguette alongside Silvia Venturini Fendi. The atmosphere inside the venue captured the spirit of a bustling family gathering, with a front row packed with icons defining different eras of cool. Uma Thurman sat alongside a glowing Monica Bellucci and Shailene Woodley, while Jessica Alba brought a touch of family legacy with her daughter, Haven. Hints of Chiuri’s previous years in Paris were certainly present in the sharp waistlines and feminist undertones, yet the spirit was purely Roman. Her new motto, ‘Less I, more us’, acted as the heartbeat of the show. This philosophy celebrates the five Fendi sisters and the collective power of women working together. The clothes are designed to accommodate the body rather than control it, focusing on a tactile experience that... Read more » The post fendi aw26 | less i, more us appeared first on Schön! Magazine.

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