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  "path": "/white-milano-2026-tabula-rasa/",
  "publishedAt": "2026-02-19T10:00:04.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "accessories",
    "Annette Görtz",
    "Anntian",
    "Batakovic Belgrade",
    "fashion",
    "Fessura",
    "Flavio Lucchini",
    "Gattinoni",
    "Gennaro Costanzo",
    "Gudrun&Gudrun",
    "Henrik Vibskov",
    "Ibeliv",
    "Ka-Sha",
    "Merryl Tielman",
    "Milan Fashion Week",
    "Morsica",
    "Oscar Deen",
    "Saskia Diez",
    "Shirotsu",
    "SUSAN FANG",
    "Tabula Rasa",
    "Villa Niccolai",
    "WHITE Milano",
    "White Milano 2026",
    "womenswear",
    "Read more »",
    "white milano 2026 | tabula rasa",
    "Schön! Magazine"
  ],
  "textContent": "Milan is calling again and we are absolutely here for it. This season, Schön! is returning to the Tortona Fashion District from 26 February to 1 March to cover White Milano, and everything already feels entirely different to our last visit. The organisers are calling the theme ‘Tabula Rasa,’ that is a totally blank page to rewrite the future of contemporary womenswear. After walking through the doors of Superstudio, there will be over 300 independent labels inside to discover. Since last February, the event has seen a massive influx of international buyers with a 10% increase in attendance. “All the brands present contribute to populating the showcases of the best national and international retailers, bringing to the world a selection that coherently and insightfully interprets the contemporary fashion landscape,” says Simona Severini, General Director of White. We always make a beeline for the new additions and the fresh White Accessories area in the Daylight zone does not disappoint. It is a brilliant space dedicated entirely to the finishing touches. Others like Morsica are bringing some seriously bold avant-garde footwear shapes, along with fantastic bag labels like Villa Niccolai and striking eyewear from Oscar Deen in the mix. Fessura is even launching a new Road Running... Read more »\n\nThe post white milano 2026 | tabula rasa appeared first on Schön! Magazine.",
  "title": "white milano 2026 | tabula rasa"
}