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  "path": "/fred-perry-x-kris-van-assche/",
  "publishedAt": "2026-02-19T11:00:12.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Alasdair McLellan",
    "fashion",
    "Fred Perry",
    "Fred Perry x Kris Van Assche",
    "Gennaro Costanzo",
    "Kris Van Assche",
    "luxury",
    "menswear",
    "Streetwear",
    "womenswear",
    "Read more »",
    "Schön! Magazine"
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  "textContent": "The debut partnership between Fred Perry and Kris Van Assche is shaking up the very idea of a uniform. Shot by Alasdair McLellan, the collection feels like a rebellious takeover of a British secondary school by a Belgian minimalist. Van Assche spent over a decade defining the modern man at houses like Dior and Berluti, and he brings that history of sharp tailoring to the Laurel Wreath. The Belgian designer previously said that he likes to break rules and this spirit finds a home in his work with a brand rooted in sport and subculture. He admits that images of people wearing Fred Perry have often been part of his mood boards in the past. “Fred Perry stands for that. So, in a way, this feels like coming full circle; this time, I bring my world and inspiration to the brand that has inspired me so often in the past,” he says. “Our inaugural collection together aims to elevate the uniform of youth,” notes Fred Perry. “Taking our classic Fred Perry pieces, each one with its own sportswear to streetwear credentials and story, Van Assche balances heritage with innovation as he decodes the concept for each of them and rebuilds... Read more »\n\nThe post fred perry x kris van assche appeared first on Schön! Magazine.",
  "title": "fred perry x kris van assche"
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