mcqueen | the spring/summer 2026 campaign

The scorched earth of Harley Weir’s lens sets a high temperature for the McQueen Spring/Summer 2026 campaign. Creative Director Seán McGirr brings together five women to occupy a crepuscular landscape designed by Shona Heath, where the primitive and the urban collide in a haze of amber light. Musicians Caroline Polachek, Celeste and Amy Taylor join models Alex Consani and Sora Choi as the faces of this narrative. “Behind and in front of the camera, each woman has a power that feels inherently McQueen,” says McGirr. “They bring the house’s propulsive spirit to life – uninhibited, but incisive and in control.” The wardrobe for this season marks a bold reintroduction of house signatures. Bumster trousers return with a daringly low cut that lengthens the torso, fastened by polished buckle hardware. Military jackets inspired by traditional uniforms are cropped and slashed, featuring gold braiding and displaced patch pockets. These sharp silhouettes contrast with the fluid motion of billowing parachute silk gowns. One standout dress appears caught in a permanent flicker of flames, achieved through an intricate spray-paint dégradé and shimmering orange embellishments that melt into black silk chiffon. Caroline Polachek brings her experimental pop sensibilities to the visuals, while Celeste... Read more » The post mcqueen | the spring/summer 2026 campaign appeared first on Schön! Magazine.