{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreicrlxqjznoj2mhwipfh2bapsygyp5va3moxbv7wfui3pcr6lsravq",
    "uri": "at://did:plc:ywyy2zmryloiy2atgislgwh4/app.bsky.feed.post/3mf3ecv4hxzm2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreies5vc33jhwhlotvpjoqofv3wsxtanexixkzbazd4omhjdeaqghna"
    },
    "mimeType": "image/jpeg",
    "size": 627510
  },
  "path": "/balenciaga-the-heart-and-body-campaign/",
  "publishedAt": "2026-02-17T19:00:54.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Balenciaga",
    "campaign",
    "Danielle Deadwyler",
    "David Sims",
    "fashion",
    "Gennaro Costanzo",
    "Harris Dickinson",
    "Havana Rose Liu",
    "Heart and Body",
    "Hudson Williams",
    "labrinth",
    "Loli-Bahia",
    "menswear",
    "Mona Tougaard",
    "Ned Sims",
    "Neo Gazar",
    "Pierpaolo Piccioli",
    "Roh Yoonseo",
    "Sen Samysheva",
    "Summer 2026",
    "Winona Ryder",
    "womenswear",
    "Read more »",
    "balenciaga | the heart and body campaign",
    "Schön! Magazine"
  ],
  "textContent": "What does it take for a historic fashion house to find its pulse in a world of digital noise? Pierpaolo Piccioli seems to think the answer lies in the people rather than just the fabric. With the launch of Balenciaga’s ‘Heart and Body’ campaign, a project lensed by David Sims, Piccioli establishes a new community of ambassadors who possess a genuine, lived-in presence. Piccioli frames his debut collections, Summer 26 (The Heartbeat) and Autumn 26 (Body and Being), through the lens of individual history, selecting an incredible star-studded cast. A Parisian artist’s atelier serves as the unvarnished heart of a seismic recalibration for Balenciaga, capturing Harris Dickinson, Winona Ryder, Roh Yoonseo, Hudson Williams, Labrinth, Danielle Deadwyler and Havana Rose Liu. This new cohort appears in gridded photographic arrangements that are unmistakably Balenciaga-coded – perhaps with a hint of edgy elegance. “I chose individuals, not characters,” Piccioli explains. These are the first faces of the brand appointed under his creative direction and they represent a significant shift in how the Maison presents itself to the world.  Legendary American actor Winona Ryder, whose career has defined generations from her early days in ‘Beetlejuice’ to the modern era of ‘Stranger Things,’... Read more »\n\nThe post balenciaga | the heart and body campaign appeared first on Schön! Magazine.",
  "title": "balenciaga | the heart and body campaign"
}