etro ss2026 | etro flux

In line with the expectations set by the Men’s AW26 collection, Etro has opted for a wilder kind of beauty this season. The fashion house has unveiled its Spring/Summer 2026 campaign titled ‘Etro Flux.’ This project acts as a bridge between the structured world of Italian tailoring and the unpredictable energy of the natural world. Creative Director Marco De Vincenzo teamed up with spatial artist David Curtis-Ring to build a world that suggests what might happen after a botanical heist where the thieves only stole the most beautiful fabrics. Curtis-Ring used his talent for spatial design to create landscapes from reclaimed textiles. He took fabrics from previous seasons and transformed them into sculptural elements that frame the models. The shoot carries a vibe that feels like a glamorous expedition into a lost world, turning an ornamental greenhouse into a sanctuary of filtered light and lush vegetation where the clothes and the plants share the same space. It looks a bit like a chic science experiment where the goal was to see how quickly fashion could be reclaimed by the earth. Since De Vincenzo took the creative lead in 2022, the label has found a new pace by mixing heritage prints... Read more » The post etro ss2026 | etro flux appeared first on Schön! Magazine.