johnnie walker experience x charles jeffrey loverboy

The Johnnie Walker Experience in Edinburgh is hosting a new creative project with the Scottish fashion label Charles Jeffrey LOVERBOY. This partnership celebrates modern Scottish culture through a limited-edition accessory collection and a series of illustrations displayed within the flagship venue. Known for his playful approach to design, Jeffrey has created pieces that draw on local heritage while maintaining the irreverent energy of his brand. The capsule is available exclusively at the eight-floor destination on Princes Street. Jeffrey used the history of Johnnie Walker as a starting point to develop items that feel undoubtedly personal. The collection includes a cap, scarf, T-shirt and tote bag designed in the signature blue and orange palette of the brand. These pieces feature a graphic interpretation of the iconic Striding Man’s feet alongside doodles and illustrations of footwear from Jeffrey’s own studio. These include the famous banana boots, which Jeffrey first encountered at the People’s Palace in Glasgow and later made a staple of the LOVERBOY brand. “I’m drawn to brands that aren’t afraid to break rules and evolve while still honouring where they’ve come from,” Jeffrey says. He describes the items as objects with stories that feel expressive and in motion. The project... Read more » The post johnnie walker experience x charles jeffrey loverboy appeared first on Schön! Magazine.