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  "path": "/proenza-schouler-ss26-rachel-scotts-debut-campaign/",
  "publishedAt": "2026-02-05T16:30:59.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Caitlin Soetendal",
    "fashion",
    "fashion campaign",
    "Gennaro Costanzo",
    "luxury",
    "Proenza Schouler",
    "Rachel Scott",
    "Rana Toofanian",
    "Senta Simond",
    "Spring/Summer 2026",
    "ss26",
    "womenswear",
    "Read more »",
    "proenza schouler ss26 | rachel scott’s debut campaign",
    "Schön! Magazine"
  ],
  "textContent": "The Proenza Schouler Spring/Summer 2026 campaign represents a definitive opening statement for the brand following the appointment of Rachel Scott as Creative Director. This debut marks a transition towards a narrative where the woman acts as the primary author of her own story. A team comprised entirely of women brought this vision to life, offering a perspective on modern womanhood that feels both personal and direct. Scott, who gained significant recognition for her artisanal craftsmanship at Diotima, now brings her focus on texture and identity to this New York institution. The campaign captures a world defined by intricate layers and a strong sense of self-possession. Caitlin Soetendal features in the visuals, which were captured by photographer Senta Simond and styled by Marika-Ella Ames. The creative direction by Rana Toofanian takes the form of a short film that moves closer to the subject to explore her complexities. This protagonist inhabits a space where sophistication and sensuality exist together. She relies on her instincts and intelligence, projecting a steady authority that requires no explanation. Every element of the campaign focuses on the emergence of this updated Proenza Schouler identity, moving away from past conventions to embrace a more layered reality.  The collection... Read more »\n\nThe post proenza schouler ss26 | rachel scott’s debut campaign appeared first on Schön! Magazine.",
  "title": "proenza schouler ss26 | rachel scott’s debut campaign"
}