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  "path": "/schon-alive-3-amped/",
  "publishedAt": "2026-02-05T07:25:07.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "technology.",
    "Adam Beer",
    "Marshall",
    "mike furey",
    "Schön! Alive",
    "Schön! alive 3",
    "Steve Tannett",
    "the art of craft",
    "Tom Brannigan",
    "Read more »",
    "Schön! alive 3 | amped",
    "Schön! Magazine"
  ],
  "textContent": "For more than half a century, musicians have chased their sound through the Marshall Amplifier factory in Milton Keynes, England, where amps are still crafted by hand. Now, Marshall Studio is extending unprecedented access to its legacy – offering artists a place to explore, experiment and elevate their craft. From playable memorabilia to iconic gear shaped by decades of rock history, it’s a space built on care, curiosity and community. Schön! alive steps inside with Steve Tannett, Director of Music Platforms, and Adam Beer, Studio Manager and Chief Engineer, to discover how Marshall is blending heritage, innovation and a true musicians-first ethos. Marshall may be synonymous with rock mythology, but its story begins humbly: a London music shop selling drum kits in the early 1960s. By the 1970s, founder Jim Marshall had relocated the company to Milton Keynes, where the Bletchley factory still stands – a place where amplifiers are made as they were “back in the day”, Beer says. Craftspeople still cover cabinets by hand, fit components and valves, and sign their names inside. Some have been there for 40 years. “Every one of those amps you see on stage with AC/DC came out of that factory,” Beer adds.... Read more »\n\nThe post Schön! alive 3 | amped appeared first on Schön! Magazine.",
  "title": "Schön! alive 3 | amped"
}