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  "path": "/at-35000-feet-the-cup-in-your-hand-is-a-brand-decision/",
  "publishedAt": "2026-05-07T15:37:17.000Z",
  "site": "https://www.fb101.com",
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    "INDUSTRY NEWS",
    "At 35,000 Feet, the Cup in Your Hand Is a Brand Decision",
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  "textContent": "Feet, the Cup in Your Hand Is a Brand Decision There is a moment that happens on almost every flight. The cabin settles, the seatbelt sign goes dark, and somewhere near row twelve someone smells coffee. It is a small thing. But small things at altitude have a way of feeling larger than they do on the ground. Lavazza has built 130 years on understanding exactly that. The Italian coffee company’s new partnership with American Airlines is one of the most significant brand moves in the travel food and beverage space in recent memory. Beginning in early 2026, Lavazza becomes the exclusive coffee provider for American across all cabins in flight and at Flagship and Admirals Club lounges nationwide. For the first time, a traveler will pick up the same cup on the ground in a lounge and at 35,000 feet in the air. That consistency is not accidental. It is the point. “We’ve always believed great coffee belongs wherever people gather, connect, and move through the world,” said Daniele Foti, Lavazza’s North America Marketing VP. “American Airlines lets us live that out at a scale very few partners could offer. Across cabins, lounges, and hubs, it puts Lavazza into …\n\nThe post At 35,000 Feet, the Cup in Your Hand Is a Brand Decision appeared first on Food & Beverage Magazine.",
  "title": "At 35,000 Feet, the Cup in Your Hand Is a Brand Decision"
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