David Dobrik’s Wavers Snack Makes International Debut in Dubai, UAE at Candylicious
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February 16, 2026
Dubai has officially welcomed a new global snack obsession, as of January, 2026. The Original Doughbrik’s Snacks – Wavers – by David Dobrik, has launched in the UAE with its largest international debut to date, opening inside candy retail giant Candylicious, at The Dubai Mall, notably the world’s largest candy store. The launch was marked by a high-energy, immersive shop-within-a-shop experience, drawing fans, content creators, and mall visitors eager to sample the brand’s pizza-inspired snacks and meet David Dobrik, global digital creator and co-founder of Wavers. Dobrik founded the brand alongside seasoned snack entrepreneurs Adam Cohen and Jerry Bello, of Tastemaker Foods, as well as longtime creative collaborator Natalie Noel. Guests explored the full Wavers range, sampling all four bold flavors: Late Night Pizza, Extra Cheesy, Spicy Pickle, and Hot Honey, each delivering the brand’s signature wavy crunch. Designed for modern snackers, every serving contains just 140 calories, is non-GMO, free from artificial flavors and preservatives, and made with simple, recognizable ingredients. Inspired by Dobrik’s love of pizza, travel, and unforgettable food moments, Wavers blends nostalgia with pop-culture appeal. The Dubai launch represents the brand’s first move into international markets, positioning Wavers for global growth while tapping into the city’s …
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