Electronic Arts Launches EA Advertising Platform for Post Release Game Ads

Electronic Arts launches EA Advertising division to integrate dynamic brand campaigns and custom rewards within live service sports titles post launch

Electronic Arts has just announced a new, in game advertising division that will help companies integrate commercial brand campaigns within game titles post launch called EA Advertising. Using the platform, advertisers will gain access to a wide array of brand specific tools designed solely for the Frostbite engine that allow companies to design fully integrated custom in game challenges with their own themed prizes and unique in game items, as well as fully custom scoreboard displays. These elements will appear while within a live game environment.