Xbox Leadership Warns Next Generation Consoles Face Affordability Crisis

Xbox CEO Asha Sharma Details Project Helix Next Generation Console Hardware and Radical New Business Models to Address High Manufacturing Costs and Reaching Mass Audiences

The console gaming industry is set for a seismic shift as major publishers are paving the way for new hardware. However with escalating development and manufacturing costs this has led to warnings from Microsofts very top leadership. Xboxs CEO Asha Sharma has today detailed the financial challenges that confront the console industry and the very retail business model may no longer be viable for mass consumption.