Valve Discontinues Physical Steam Gift Cards to Prevent Fraud

Valve Ends Physical Steam Gift Card Retail Distribution Worldwide To Protect Consumers Against Fraud Networks While Maintaining Digital Options For Users

Valve has announced it will discontinue physical retail distribution of Steam gift cards worldwide. As reported by a support article officially posted to the Steam platform, the change came in response to persistent attempts by international fraud networks to abuse physical gift cards to dupe unknowing consumers, marking a significant evolution in the digital storefronts approach to its brick and mortar presence and consumer safety policies.