{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreighxcweyiyim74dxzlekwvjp35r6nzngn7ibafsflj7htlm4rcfga",
    "uri": "at://did:plc:ylfjmd264swxahvvs73mec4i/app.bsky.feed.post/3mfv4fse5r732"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibyzqdivsfrjsooqpzqfzkojvci6hnawtae3o6i2gadm7mun2bx7m"
    },
    "mimeType": "image/jpeg",
    "size": 133111
  },
  "path": "/data-driven-funnel-optimization-to-boost-roas-and-reduce-wasted-ad-spend/",
  "publishedAt": "2026-02-28T01:20:12.000Z",
  "site": "https://www.womanmagazine.com",
  "tags": [
    "People",
    "Data-driven funnel optimization to boost ROAS and reduce wasted ad spend",
    "Woman Magazine"
  ],
  "textContent": "I show a data-first approach to funnel optimization that improved CTR and ROAS across paid channels\n\nThe post Data-driven funnel optimization to boost ROAS and reduce wasted ad spend appeared first on Woman Magazine.",
  "title": "Data-driven funnel optimization to boost ROAS and reduce wasted ad spend"
}