Pricing Doritos At $7 A Bag Cost Pepsi “Billions” In Revenue

Pricing Doritos At $7 A Bag Cost Pepsi “Billions” In Revenue Turns out there’s a price point for everything where consumers just stop paying. Guess that whole “price as a rationing mechanism” talk means something after all… Just ask Pepsi. The iconic brand had recognized for some time that its Frito-Lay snack prices were becoming […]