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  "path": "/2026/06/03/the-ghost-in-the-map.html",
  "publishedAt": "2026-06-04T01:52:51Z",
  "site": "at://did:plc:ybljxgmfaoqofl5g35alb32h/site.standard.publication/3mn3vxwfpik2b",
  "textContent": "Making a marketing strategy is a bit like making a map. You plot the landscape. You mark the features you deem noteworthy. You create potential paths between them. Ultimately you end with a starting point, a destination, a recommended route between the two, and maybe a couple back up routes. (And hopefully a measurement system that lets you know when you get where you’re going.) But just like the trap of proxy metrics, it’s important to remember: \"Maps don’t show reality, they give you a way of visualizing it.\" And much like a strategy or plan: \"Every map focuses on some things and leaves other things out. Making a map means making choices about what’s important to you. What the world is really, truly like in every single detail doesn’t matter; what matters is what specifically about the world you want to show. Orientation’s part of that—it can help emphasize what information is significant. And you can orient a map however you want, as long anyone else who needs to read it can figure out how to orient it too.\" from Ghosts of Greenglass House by Kate Milford 📚",
  "title": "The Ghost in the Map 🧭",
  "updatedAt": "2026-06-04T01:53:28Z"
}