{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiddfluubqblutfxb33poazyxrxtkfhmqqsxvgzm6ul2ui6em2334q",
    "uri": "at://did:plc:y6npjzwa3yazf664jms2li6o/app.bsky.feed.post/3mepcm6vhlkw2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihz5lk3ydjy5lzanexchzag5lgtgfbcxdak2pwkcbgizms526aeli"
    },
    "mimeType": "image/jpeg",
    "size": 207365
  },
  "path": "/post/plains-cape-town-fashion-brand/",
  "publishedAt": "2026-02-12T11:37:33.000Z",
  "site": "https://www.irkmagazine.com",
  "tags": [
    "Fashion",
    "Plains: Cape Town Fashion Brand",
    "IRK Magazine"
  ],
  "textContent": "Founded in Cape Town by Zev and Gidon, Plains is a South African fashion brand built on intention, quality, and restraint. Created in response to both a personal need and a gap in the local market, the brand prioritises refined essentials over fast moving trends. By blending streetwear ease with premium construction, Plains strikes a…\n\nThe post Plains: Cape Town Fashion Brand appeared first on IRK Magazine.",
  "title": "Plains: Cape Town Fashion Brand"
}